About us

About Sansui

Sansui was founded in Japan in 1947 by Kosaku Kikuchi & quickly became a name synonymous with premium audio craftsmanship. From its early years, the brand stood out for its dedication to true high-end engineering, delivering products that weren’t just machines — they were experiences.

Every Sansui product from its golden era was crafted with purpose, purity, and precision — hand-assembled, aesthetically timeless, and acoustically rich. Sound wasn’t just heard; it was felt. From amplifiers and receivers to high-fidelity systems, Sansui earned global recognition and cult status among audiophiles.

High-End Consumer Products

For those who know, Sansui has always been more than a brand. It represented an era — where analog warmth, engineering finesse & Japanese minimalism created music systems that were distinct, premium, and enduring.

A Timeless Brand, A Modern Revival

Recognizing Sansui’s timeless appeal and trust, the Jaina Group — a leader in India’s electronics and mobility space — took up the mantle to reintroduce Sansui to India.

Backed by decades of experience in launching and scaling global technology brands, Jaina has transformed Sansui into one of the fastest-growing consumer durable brands in the country. Today, Sansui boasts a diverse product portfolio:

HD to QLED TVs, spanning 24-inch to 100-inch screens
Heavy-duty air conditioners
Energy-efficient washing machines — all designed specifically for Indian homes and conditions.

Built for India, Celebrated with India

In 2023, Sansui reached a major milestone:
All televisions are now made in India, under Goodworth Electronics, a joint venture between Jaina Group and PG Electroplast Ltd.
This move deepened Sansui’s Make in India commitment — enhancing quality control, supply agility, and manufacturing excellence.

Marquee Associations

Sansui’s journey in India isn’t just about product delivery — it’s about building a real connection with the Indian consumer. Through high-visibility marquee events and cultural integrations, Sansui has engaged millions of households by becoming part of their entertainment and lifestyle moments:

These associations reflect Sansui’s effort to go beyond technology and become a trusted household presence.

One of The Leading Sponsors of

Aisa Cup

Leading Sponsors India Vs ENG Test_Series 2024

IND vs ENG

IND vs SA

Pro-Kabaddi League

Sansui Timeline: A Journey of Excellence

2025

Explore the Big

Sansui invites consumers to upgrade to bigger, better technology with cutting-edge big screen experiences — up to 100".

2023

Make in India Milestone

All Sansui TVs are now Made in India under Goodworth (Jaina + PG Group). Stronger commitment to Make in India and improved supply chain control.

2022

Consumer Durables Growth

Sansui becomes one of India’s fastest-growing consumer durable brands. Launch of ACs and washing machines.

2020

Smart TV Push

Focus on smart TVs: HD, FHD, and 4K offerings introduced.

2019

India-wide Expansion

Expansion of retail and service footprint across Tier 2 & 3 cities.

2018

Smart Innovation Begins

Launch of new smart consumer electronics focused on affordability and innovation.

2017

Jaina Leads the Revival

Jaina Group assumes control of the Sansui brand in India; All-round efforts begin to revive Sansui’s golden era and reintroduce its legacy to a new generation.